Improvement: You can now choose from additional options when setting up your campaign type in Google Ads!
When you create a new campaign, you can see up to four different options to choose from as your Campaign type:
- Search Network only
The ads will appear above and below search results on the Google search engine results pages (SERPs).
- Display Network only
According to the Google Help Center, Google’s Display Network contains over 2 million websites, meaning the ads will also appear on non-Google websites, mobile apps, and video content such as YouTube.
- Search Network with Display Select
With this combination of the first two types, the ads will be shown on both Google and non-Google content according to the targeting set up.
- Search Network with Search Partner
In addition to the Google SERPs, the ads will also be shown on the result pages of the Google search partner’s websites.