Where can I find the Google Ads errors?
To see if any part of your Google Ads campaigns contain any errors navigate to the Preview step of your ad generator. Here you will see different tabs for the different Google Ads elements such as campaigns and ad groups. Click on the tab you want to see the errors for and to filter on errors, select "By Error" from the Filter drop down menu. Now you see elements that contain errors and the "Status" column will show you which errors occur. Click on the error itself and you will see more information about the error such as what triggered the error and the type of error.
Common Google Ads errors
1. Policy finding
Explanation: If you see this error, you have violated one of Google's policies that should be followed when creating ads.
Solution: For more information about the policy in question and how to solve the error, click on the red error bar and adjust your text so that it complies with the policy.
2. Line too wide / Too long
Explanation: This error pops up when the number of characters in one of your text ad elements exceeds its limit.
Solution: Click on the red error bar to see which element of your text ad is affected and adjust the length of the texts. Keep in mind that Google uses the following limits:
- Headline 1 (30 characters)
- Headline 2 (30 characters)
- Headline 3 (30 characters)
- Description 1 (90 characters)
- Description 2 (90 characters)
- URL Path 1 (15 characters)
- URL Path 2 (15 characters)
3. Illegal Chars
Explanation: Whenever you encounter this error, you are using characters in your ad that are not accepted by Google.
Solution: Click on the red error bar to see in which piece of text the error occurs and change the text so that the illegal character is no longer used. The character that most often triggers this error is the exclamation point ( ! ) as Google does not accept headlines when they contain exclamation points.