New feature: You can now customize the tag that is used when creating a custom XML feed.
When you are setting up a custom XML feed the default tags used are "item" and "items". However, you can now customize the item and items tags that will be used for the feed! The item tag is created for every item within your feed, and the items tag is created at the beginning of the feed.
You can find more information about setting up a custom XML feed in our support article.