1) Build tab
To configure your campaigns, navigate to the 'build' tab of the ad generator, which will take you to the 'Bing Ads configuration' tab. Note: there are additional tabs at the top of the build tab which will let you manage different parts of the build.
2) General settings
First, under 'campaign name' settings you can choose either to create a new campaign or to choose an existing campaign.
Next, under 'campaign name' choose a name. The name of this campaign can be dynamic: you can use the values of fields from your feed. For example: if you use the field 'brand' in campaign name, you can create campaigns for each brand in your feed.
Next, under 'ad group name' choose a name for the group of products that will be in a campaign. The name of this ad group can also be dynamic: you can use the values of fields from your feed. For example: if you use the field 'sub category' in Ad group name, you can create Ad Groups for each sub category in your feed.
Last but not least, choose a Default CPC (Cost Per Click) and Daily budget. This is the cost you would like to pay every time someone clicks on your ads and the maximum spend per day. We recommend you modify these to your liking within your Bing Ads account and use our feature to set a minimum default.