If you created Dynamic Text Ads for AdWords with our AdWords feature before May 2018, please read this article carefully. From June 2018 onwards, every newly created Text Ad generator will be an AdWords generator version 2. You can recognize an AdWords generator v2 by the '/v/2' in the URL in your browser. NB: From now on, we'll refer to Channable's AdWords generator v2 as AdWords v2.
The same, but different
Our AdWords v2 still allows you to create and push dynamic text ads to AdWords. In AdWords v2, we have worked hard on the speed and reliability of our ad generators, meaning that our synchronization has been improved.
Next to performance improvements, we've added a few new features:
1. New synchronization options
In the previous version, you could only specify if you want your new campaigns and ads pushed as enabled or paused. In AdWords v2, you can also specify whether you want Channable to overwrite statuses after they have been pushed to Google AdWords. This is called the sync status option:
You can choose to:
1. Sync everything: Channable will always override manual status changes in Google AdWords to the status known in Channable.
2. Sync everything except campaigns: Channable will not override any campaign status. Ideal if you want to manually manage the status of your campaigns in Google AdWords.
3. Sync everything except campaigns and adgroups: Channable will not override any campaign nor adgroup status. Ideal if you want to manually manage the status of your campaigns and adgroups in Google AdWords.
Important: Note that we always override ad and keyword status! Manage them carefully in your Channable account.
2. Option to rename campaigns
Earlier, if you changed the campaign name in Google AdWords, your entire campaign was lost. With AdWords v2 you can change the names of your existing campaigns without losing your performance history.
Be careful though: the campaign name in Channable will remain the same. So if you change campaign name "Campaign A" to "Campaign B" in Google AdWords, it will still say "Campaign A" in Channable. Please rename the campaign in Google AdWords only, not in Channable. If you change the name from within Channable, our system will view it as a new campaign with a new campaign name. Your "old" campaign is then cut from our system and can not be restored.
Pro tip: Change the label of the ad generator itself in Channable under 'Settings' (not 'Build'!) to what your new campaign name is in Google AdWords. This way it is easier to find your campaigns back in Channable.
Important: Because of this, it is no longer possible to "link" ad generators that push different adgroups to the same campaigns. Make sure there is no overlap in campaigns between multiple v2 ad generators.
New features to come
AdWords v2 is required for new features that are on our roadmap, e.g. Sitelink Extensions.