Note: If you start using ad customizers in your existing Ad templates, we will pause the old ads using the regular fields and create new ads in AdWords that use the Ad Customizers.
What are ad customizers?
If you're using a field that changes a lot (e.g. price or stock) in your ad templates, a new ad gets created every time when this field changes. Of course, the price and stock of your products change a lot, and you don't want new ads that have no statistics to be created in your AdWords every time that happens.
To avoid this issue you can use "ad customizers". With ad customizers the value of the chosen field can change every day, without a new ad being created.
How do I use ad customizers in Channable?
Adding an ad customizer to your ad templates is really similar to adding normal fields. In the build step of your AdWords connection in Channable, go to the "Ad templates" tab (see image below).
By clicking the plus icons in your ad template you get the option of adding different types of fields: regular fields (blue), keyword insertion fields and ad customizer fields (pink). By clicking "Add ad customizer" a pink ad customizer field is added, in which you can select one of your product fields that you want to use as an ad customizer. If the ad customizer option is not available for you, please contact us to enable the feature for you.
So, what happens next (in AdWords)?
When an AdWords connection with ad customizers in Channable exports to AdWords, we create a file containing all values your products have for the Ad Customizers. This file is uploaded to AdWords and overwritten with a new file on every run. This file will appear in your AdWords account under "Shared library" > "Business data" (see image below).
Note that if a field is empty, the field will also turn out empty in your ad on Adwords, as you can see in the size column of the screenshot below. You can use the rules to exclude products for which certain fields are empty.
Checking out the result
By clicking the ad group name in the screenshot above you will be able to navigate to that specific ad group and find a preview of the ad with the ad customizer tags.
Finally, by clicking the advertisement, you can get a live preview with the actual values of the ad customizers inserted: