Bol.com offers reduced commission for certain products, only if they meet a specific maximum price. Read more about reduced commission on the Bol.com site.
Allow automatic price reduction
Contact us at firstname.lastname@example.org to allow automatic price reduction. This is a beta functionality and automatically changes your prices on Bol.com, it should only be used when the consequences are fully understood.
Enable and configure automatic price reduction
After contact with our support team you can enable automatic price reduction in Marketplaces > Build > Price reduction and enable the checkmark. Optionally you can configure the allowable margin loss, you could set a fixed price in euros or a variable field that contains the value.
How are reduced prices calculated?
This is easiest explained with an example. Consider the following product: A children's toy. This has the following properties on Bol.com:
However Bol.com now offers to reduce their commission with € 5.00 if the price is a maximum of € 46.00. We make the following calculation:
Net profit: 42.00
New price: 46.00
Net profit: 43.00 -> Automatic price reduction
Whats obvious is that the net profit is actually higher when a reduced price is met. This is what we call a no-brainer and we would automatically reduce the price of this product to € 46.00 when automatic price reduction is enabled.
But not everything might be a no-brainer, sometimes there is a small net loss to take in account to get to the maximum price. For instance with the previous example, but with a maximum price of € 43.00.
Net profit: 42.00
New price: 43.00
Net profit: 40.00
Allowable margin loss = € 2.00 -> Automatic price reduction
In this case it depends on the allowable margin loss settings if the price is reduced. If the allowable margin is exceeded we do not lower the price.
Checking price changes
You can check the effects of the price changes in Marketplaces > Preview and download the "Price-changes.csv" file. This file is generated by Channable and contains all the changes to prices that were made automatically.