Note: this article assumes you already have an AdWords connection in Channable. If you still need to create a connection with your AdWords account you can take a look at this article.
Creating a new Shopping Campaign
To get started with your new shopping campaign you open up the shopping campaigns section, under the AdWords button.
Then click the "+ Create new shopping campaign" button. This opens a new screen in which you have to choose:
- A name of for your shopping campaign (this is not going to be the name of your shopping campaign in AdWords, it's just the name in the Channable interface)
- The Google AdWords connection to which you want to send your shopping campaign
- A unique ID per product (choose the field that's connected to the ID field in your Google Shopping feed)
- The Google Merchant ID in which your Google Shopping feed is imported
Setting up the new shopping campaign
Under the "Build" step of your new shopping campaign you can setup the following elements of your shopping campaign:
- Campaign name
- Ad group names
- Default CPC
- Negative keywords
- Up to 3 dimensions/levels of product groups
To illustrate how you could set up all these elements, we've chosen a live example of a customer that uses our shopping campaigns feature. We will show how it is set up in Channable as well as how that turns up in AdWords after Channable exported it to your AdWords account.
Step 1: Shopping Configuration
In the first tab of the "Build" step, the "Shopping configuration" tab you can set up the first 3 elements of the list above (Campaign name, Ad Group names, default CPC). In our live example, the shopping configuration was set up like this:
This will create a with an ad group for every different brand that's in their product information. The ad groups will be called "Merk - [name of the brand]". This setup results in the following output in AdWords (we will zoom in on the ad group called "Merk - CarryOn in the next step):
Step 2: Dimensions
In shopping campaigns you can add multiple levels of product groups (dimensions). You can set up up to 3 levels of product groups under the "Dimensions" tab. Product groups further divide your ad groups into subgroups. When adding a new level of product groups, you have to select a field from Channable and you have to select which field of your Google Shopping feed this resembles.
In the live example we look at, the first levels op product was created based on "Brand" and the second level was created based on "Custom label 1".
If we look at the "Merk - CarryOn" ad group in AdWords, this set up gives the following result:
Because in this example the brand field was used for the ad groups as well as the first dimension, you only have product group per ad group in dimension 1. Dimension 2 contains all the different values for "Custom Label 1" that exist within the CarryOn brand. If you click on one of the product groups in the screen above, you will get a list of all products from your Google Shopping feed that this product group includes.
You can now start adjusting your CPC bids in AdWords on all product groups that you've created. The multiple dimensions of product groups will give you a lot of control on how much you want to bid on all these specific groups of products!