To add AdWords keywords, head over to the 'build' tab of your campaign.
1) Keywords tab
At the top of the build tab you will see additional tabs.
Choose the 'keywords' tab to add some keywords to your campaign.
2) Adding keywords
To add a keyword click on 'new keyword'. A field will then appear in which you can see a field from your feed from which keywords will be extracted.
To add a new field click on the plus sign. To delete a particular field, click the 'x' button next to it.
You also have the option to just type in keywords yourself if you do not wish the program to extract keywords from a field in your datafeed.
Under the 'Type' option, you can choose how closely your keywords will be matched with search terms.
You can choose:
- Mod. Broad
- or Exact
To create negative keywords, go to the next page.