1) Build tab
To configure your campaign, navigate to the 'build' tab of the campaign, which will take you to the 'AdWords configuration' step. Note: there are additional tabs at the top of the build tab which will let you manage different parts of the build.
2) General settings
First, under 'campaign name' settings you can choose either to create a new campaign or to choose an existing campaign.
Next, under 'campaign name' choose a name. The name of this campaign can be dynamic: you can use the values of fields from your products. For example: if you add 'product_type' to the campaign, possibly hundreds of campaigns will be created for each brand in your product list.
Next, under 'ad group name' choose a name for the group of products that will be in this campaign. The name of this ad group can also be dynamic: you can use the values of fields from your products. For example: if you add 'brand' to the ad group, possibly hundreds of ad groups will be created for each title in your product list.
Last but not least, choose a Default CPC (Cost Per Click) and Daily budget. This is the cost you would like to pay every time someone clicks on your ads and the maximum spend per day. We recommend you modify these to your liking within your AdWords account and use our feature to set a minimum default.
Continue building your ad templates here.