The Build step
To configure your campaign, navigate to the Build step of the campaign, which will take you to the Google Ads configuration tab. Note: there are additional tabs at the top of the build tab which will let you manage different parts of the build and therefore your campaigns.
First, under "Campaign name settings" you can choose to either create a new campaign or choose an existing campaign.
Next, under "Campaign name" choose a name for your campaign. The name of this campaign can be dynamic: you can use the values of fields from your feed. For example, if you use the field 'brand' in campaign name, you can create campaigns for each brand in your feed.
Next, under "Ad group name" choose a name for the group of items that will be in a campaign. The name of this ad group can also be dynamic: you can use the values of fields from your feed. For example, if you use the field 'sub category' as ad group name, you can create Ad Groups for each sub category in your feed.
Next, choose a Default Max CPC, this is the maximum cost you would like to pay every time someone clicks on your ads. You can choose between a static value or a dynamic field to setup the Default Max CPC. You can use the value option to setup one default value for all ads that will be created. For example, all ads can be created with a default value of "0.01". You can use the dynamic option to specify a field for each item in which the default value can be found. Different items will now receive different default values. Note that if your are creating ads on for example a brand level, the dynamic field might contain multiple values. In that case you can choose to keep either the lowest or highest CPC value.
Important: The Default Max CPC is setup once when a new ad is created. After that you can edit the CPC value in Google Ads. For existing ads Channable will never overwrite the CPC value after the initial setup.
Last but not least, choose a Daily budget, this is the maximum you wish to spend per day. As for the Default Max CPC we recommend you modify this value to your liking within your Google Ads account and use our feature to set a minimum default.
Continue building your ad templates here.